According to a Gomez report, 88% of website visitors don’t revisit it if they had a bad experience or weren’t impressed the first time. That means 88% of your potential clientele is lost in a blink simply because your website wasn’t engaging, user-friendly, or adequately optimized.
A whopping 89% of customers start their buying process by searching for a product or service online. If your website isn’t optimized adequately with relevant and popular keywords, they will most likely move to your competitor, whose website is visible on top of SERPs (Search Engine Result Pages). Therefore, a fully optimized and aesthetically pleasing website is crucial for the success of your business.
Sets the first impression
Your website acts as your company’s face for the world. Contrary to personal interactions, where you have ample time to create a solid impression, your website has only a few seconds to make a positive first impact for your business.
Therefore, your website should be engaging, visually appealing with a good UI design, easy to navigate, and rich in content. Most importantly, it should load quickly and be mobile-friendly.
Vital for SEO and social media strategy
Search engine crawlers run through your website and browse its content to index it and rank it using algorithms. In the absence of proper on-page SEO that includes your content, keywords, alt text, and meta tags, spiders may not index it in the relevant categories, and as a result, your website won’t show up in the SERPs.
Moreover, for any paid advertising campaign on Google or social media, the customer is directed to your website’s landing page. So, even if the ad is impressive and a potential customer clicks on it, they won’t buy the product if the landing page is unimpressive.
Builds trust and brand loyalty
The following factors can ruin your efforts to build trust and loyalty through your website:
- No uniformity in user interface (UI) design (page layout, fonts, graphics, icons, colors, and branding)
- No contact information
- Flimsy content (which has little or no value to the user)
If you fix these issues, it will improve your website’s rankings, boost its “time on page,” and lower the bounce rate.
Increases customer satisfaction
If a customer visits your website for grievance redressal and finds it difficult to contact you or get a quick response, they will move on to your competition. A useful UI, easy navigation, and prompt customer service will help you retain customers.
Gives you a competitive advantage
The key to success in a world where everything is getting digital is a robust website with the following features:
- Excellent on-page SEO
- Great design
- Excellent UI and U/x
- Easy navigation
- Content that provides value to the user
If you want to beat your competition, try to improve in all these areas.
About Business Growth Management Solutions
Website design is crucial for your business’s growth, but building it isn’t easy. It requires technical know-how and experience. At Business Growth Management Solutions, our website design experts in Bellingham, WA, will design customized websites for your business for better engagement and a high conversion rate. If you have any queries regarding website design or want us to build your website, you can call us at (440) 799-5965 | (360) 447-8040 or fill our online contact form.