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Effective Email Marketing

When it comes to marketing your business, email is worth its weight in gold. Although there are tons of channels available, email continues to be a significant asset on the road to success.

But, if you are like most small businesses, you are not utilizing email effectively.

Part of the problem is that so many owners do not see the value of email, so they refuse to invest in it. However, with the right tools and tactics, it boosts your bottom line significantly. That is where we come in.

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By the Numbers: Email Marketing Statistics

Here are some staggering data points to consider when building a new email campaign:

  • Up to 73 percent of Millennial consumers prefer to communicate with a business via email.
  • Email engagement has been steadily increasing in 2020, according to roughly 78 percent of marketers.
  • The vast majority of businesses (80 percent) believe that email marketing increases customer retention.
  • Almost two thirds (58 percent) of respondents said an email had influenced a recent purchase decision.

As you can see, there is still a ton of value in email marketing. That is, when you deploy it correctly.

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The Secrets of Email Marketing

One of the primary reasons why companies or business owners do not use email is that they are doing it wrong. Here are some of the top methods for making this marketing channel work harder for your brand:

  • Make it Personal – Generic emails will not get clicked. Instead, customize the messaging to connect with your demographic. Segmenting your subscriber lists is the best way to do this.

  • Keep it Consistent – There is a fine line between targeted email blasts and spam. Unfortunately, this line shifts among consumers, so there is no “correct” formula. However, you do have to be consistent with your messaging so that your subscribers will keep your brand in mind.

  • Get to the Point – No one wants to read a 3000-word email. If the subject line is too ambiguous, the message will get deleted. Make your pitch immediately and make it captivating.

    • Email marketing for local business and ecommerce offers the highest return on investment for your marketing dollars.
    How to create an effective email marketing newsletter.

    Contact Business Growth Management Solutions

    Another issue that companies have with email marketing is that it is so much work to build and manage subscriber lists. Let us take care of all of that for you. Not only will we boost your membership totals, but we will generate copy that increases engagement.

     Email is still the most viable form of digital marketing – let us prove it to you. Are you a small business in the Bellingham, Washington area? Contact us today to find out more.

    Let’s Work Together

    We will provide you with a complete marketing strategy playbook – 100% FREE with no obligation to hire us for our services.  Let us help you get the highest return on your investment, more sales, and more customers today with an effective email marketing campaign!