6 Reasons Business Owners Should Consider Web Accessibility
Adding accessibility to a website has become a necessity today. Besides the obvious benefit of helping people with disabilities use websites with more ease, there are other reasons why business owners should consider web accessibility. Today we want to talk a bit more...
Most Common B2B Content Marketing Mistakes to Avoid
"Discover the most common B2B content marketing mistakes to avoid, from starting without a plan and overusing jargon to crafting ineffective content." Digital marketing overall presents notable challenges already, as the trend of omnichannel marketing continues to...
Why We Love SEO (And Why You Will Too!)
In a technology-driven commercial world, SEO has become a key marketing objective for expanding businesses. With all of the marketing expenditures to confront, however, SEO can seem like a confusing, time-consuming headache. In reality, SEO is less of a challenge and...
Marketing: Are You Doing It the Hard Way?
Marketing is a term we are all familiar with. We know it involves promoting products, brands and services, and includes advertising and market research. Sometimes, when it comes down to the grind, we make things complicated and begin marketing the hard way. Here are...
Getting More Out of Your Social Media
As technology advances, media trends progress as well. One of the biggest players in the digital space right now is social media. From Twitter to Instagram to Facebook, there are a plethora of social media outlets. Some, like MySpace, have taken downward dives....
Your Most Frequently Asked Questions About Marketing Answered
“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal and is always looking for quick but healthy dinners and ways to spend...
Advice Business Professionals Would Tell Their Kid
Nobody can say with certainty what business will look like for the next generation. The evolution of technology and society makes it hard to project trends 20 years down the line. Sweeping change occurs at an ever-accelerating rate, leaving marketers scrambling to...
5 Marketing Mistakes You Can Learn From
“Insanity is doing the same thing over and over again, but expecting different results.” -Jane Fulton, Sudden Death by Rita Mae Brown, 1983. This quote is often attributed to Albert Einstein, who never wrote or said any such thing. For a pithy saying about learning...
6 Ways to Integrate Social Media and Email Marketing
Social media and email marketing are two entirely different yet integral components of digital marketing. Both are equally successful as effective marketing tools for businesses. But with increasing competition, businesses must evolve and find innovative ways to gain...
5 Reasons to Invest in Web Design and SEO
According to a Gomez report, 88% of website visitors don't revisit it if they had a bad experience or weren't impressed the first time. That means 88% of your potential clientele is lost in a blink simply because your website wasn't engaging, user-friendly, or...