An Ideal Content Marketing Strategy

What is Content Marketing Strategy?

When talking about digital marketing, content is sometimes used as a buzzword. However, when deployed effectively, it can do wonders for your bottom line. Content strategy is determining the right kind of content to achieve specific goals. Here are some examples:  

• If most of your new customers ask many the same questions, creating a FAQ page or pamphlet to deliver to all of your leads is a great solution.
• If your product requires onboarding, creating an explainer video that walks customers through the process step-by-step is an excellent option.
• If you’re trying to increase website traffic, starting a blog that delivers high-quality information to your target demographic is a great way to go.

How to Use a Content Strategy

Before creating anything, it’s crucial to understand your specific needs. You don’t want to waste time and resources curating content that won’t be used much, if at all. Here is how we can help you create a strategy that works:

• Outline Your Sales Process – We’ll look at the various steps within your funnel, from prospecting to closing the deal.
• Audit Your Current Content – You may have materials that can either be repurposed or used in other content pieces.
• Create and Deploy – We’ll insert new or repurposed content into the sales funnel.
• Analyze – Through A/B testing, we can determine which components get the most traction.

Best of all, we can generate all of the necessary pieces, from blog posts to instructional guides to marketing ads and flyers to online videos.