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Short Term vs. Long Term Digital Marketing Strategies

December 18, 2020

Whether big or small, every business needs successful marketing strategies to scale and thrive. If you are running an online business, you must already be using digital marketing in some shape or form. To ensure that your business grows from strength to strength, it’s crucial that you consciously plan your business’s overall marketing strategy for both the short and the long term.

Here, we give you a low-down on all you need to know about short and long-term digital marketing strategies.

Short-term digital marketing strategy

The strategies that don’t take much time and deliver results quickly are known as short term digital marketing strategies. They are made and executed daily, weekly, and sometimes monthly. Short-term digital marketing strategies include PPC campaigns, events, and social media, also used in long-term strategies.

Long-term digital marketing strategy

They keep the bigger picture in mind as they take time and resources to execute and deliver results over time. They take at least six months or a year, and sometimes even longer. They may not show any immediate benefit, but your ROI will improve if you invest in the right kind of long-term marketing strategies. People use long-term marketing strategies like branding, social media, SEO, and content marketing to establish and grow their online market presence.

Building a digital marketing strategy that works for you

Although businesses use both strategies, they seldom get the expected results as they fail to create a plan that balances both approaches. Here, we give you four tips that will help you formulate an effective digital marketing strategy for your business.

  • It’s all about balance: Choosing the right strategy is a balancing act. Your short-term and long-term marketing strategies will affect each other. Therefore, you need to ensure that their goals are not conflicting. Mix and match them to achieve one common goal.
  • Look at the bigger picture: Many people sacrifice long-term goals for short-term wins and vice versa. You need to focus on your ultimate business goal with all these activities and ensure that your PPC campaigns do not negatively impact your social media and branding. Similarly, when you do SEO, make sure that it does not work against your PPC campaigns.
  • Don’t fall into short-term marketing traps: You need to exercise some restraint. Running back-to-back promotional campaigns and giveaways will give you a boost in the beginning, but it may affect your business negatively as your customers will lose interest soon. Make sure that you are not pushing your customers to the edge. 
  • Consistency is the key: It is easy to get lax about your social media and website once yielding results. But that’s not how you run a successful business. It is a constant process, as should be your digital marketing strategy. Plan the next cycle after assessing the first one’s results. Analyze your past strategy mistakes to avoid repeating them. You need to be active on social media platforms and use trends to your advantage. It is only through consistency that your business will grow.

About Business Growth Management Solutions

If you run a business and are looking for a digital marketing partner, your search ends here. Business Growth Management Solutions should be your one-stop destination. Just give our digital marketing agency in Bellingham, WA, a call at (440) 799-5965 or at (360) 447-8040 for any queries. You can also drop us an email at info@mybgms.com to know more about content marketing, website design, SEO services in Bellingham, etc.

Steve Mizer | Founder

A Fascination with Internet Technology and a Passion for Helping Others Naturally Drew Me to the World of Digital Marketing. My Goal is to Help as Many Businesses as Possible to Exceed their Goals! Founder | BGMS

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