37% of people are influenced by social media when choosing how to spend their money. There are billions of people using various social media platforms, and on average small businesses spend six hours a week engaging with audiences via social media.
Clearly, social media is a significant part of many digital marketing strategies. In this article, you’ll get an idea of how best to implement strategies for your local service-based business. We hope this helps you take your digital marketing campaign to the next level!
Which Social Media Platform Is Best For Small Businesses?
The size of your business or the service that it’s offering doesn’t have a significant impact on which social media platforms you should use. Instead, you need to look at the demographics of your ideal target audience.
The platform with the largest reach is Facebook, but it tends to be best for businesses looking to target seniors, or businesses looking to target a niche interest. Instagram is best if you’re looking to target women or millennials, while Snapchat is the service of choice for teenagers. Twitter is good for targeting both millennials and teenagers, while LinkedIn is best for B2B companies.
What and When Should You Post?
There are a few things to consider when putting together your social media strategy. First, it’s good to look at your competitors. Seeing when they post can give you an idea of when your customers are most likely to be online, as well as the content they’re most interested in.
From there, it’s often a matter of trial and error. If you already have a social media account, it’s a good idea to see when your most engaging posts were sent, versus your least engaging.
There are a variety of different kinds of content to choose from. You don’t want to be sales-y all the time, as this can fail to capture people’s attention. This is why it’s often a good idea to mix in informative, funny, or otherwise engaging posts. This could be about anything from industry news to unrelated areas that your target audience is likely to be interested in.
Regardless, there are two things you want to keep in mind as a local service-based business owner. Your customers are often welcoming you into their homes, which means you want to come across as both professional and friendly.
Expert Social Media Marketing – Business Growth Management Solutions
If you’re looking for expert social media marketing in Bellingham, for your local business, you’ve come to the right place. At Business Growth Management Solutions, we’re committed to helping small businesses take their revenue to the next level.
Whether you have additional questions you’d like to ask us or you’re ready to get a free quote on our social media marketing services, please don’t hesitate to reach out to us now by calling (360) 447-8040 or by filling out our online contact form. We’re always happy to help business owners understand the powerful digital marketing services in Bellingham available to them.