91% of people will do business with a company that has at least a 4-star average rating online, while only 52% of people will do business with a company that has at least a 3-star rating. Only 12% of people will do business with a company that has at least a 2-star average rating, and only 4% of people will do business with a company that has at least a 1-star average rating.
As these statistics help illustrate, the reviews you receive online are essential for attracting potential customers and converting them to your business. That said, reviews are tricky to manage, since you need to ask customers to take the time out of their day to write them. As well, it’s easy to let emotions take over when you’re trying to deal with negative reviews of your business.
Below, we’ll explain the various elements that your review management strategy needs to address in order to truly solve the needs of your business’s online presence.
A Three-Pronged Approach To Review Management
You need to take a three-pronged approach when soliciting and responding to reviews.
The first is addressing any negative reviews that you currently have. 97% of people who read a review will also read a business’s response, so it’s vital for you to respond to any negative comments with a clear head, understanding and addressing their concerns however you can. You don’t want to come across as defensive, since some customer may empathize with the person experiencing the problem.
The second is getting more reviews. Some review sites discourage incentives like discounts or free offers in exchange for a review, so you’ll need to determine the best way to get your customers to leave positive reviews. In many cases, it’s enough to simply ask customers for reviews.
The third is making sure that reviews are written regularly. People are less likely to trust reviews the older they are, so you want to make sure the reviews are accurately reflecting your business’s current state.
Looking for a Review Management Service?
Business Growth Management Solutions is here to help. We’re experienced professionals in the review management space, which means you can rest easy knowing that we’ll be able to increase both the number and quality of your reviews.
If you have any questions about what we can do for you or you’d like to get a free quote on the service, please don’t hesitate to reach out to us by calling (360) 447-8040 or by filling out our online contact form.